St. Moritz

A Glimpse Above the Clouds

Set at roughly 1,822 meters (5,977 ft) in Switzerland’s Engadin Valley, St. Moritz sits amid towering peaks and glacial air. The town rises above a shimmering lake — Lake St. Moritz — its shores reflecting sunshine, snow, and alpine forests in equal measure.  

History, Prestige & the Birth of Winter Tourism

Originally celebrated for its mineral springs, St. Moritz’s transformation began in earnest in the 19th century, when its curative waters drew summer visitors. Later, a bold wager by a hotelier invited guests to return in winter; those who did found snow, skis, and an entirely new kind of luxury alpine culture.  By the early 20th century, St. Moritz had hosted the Winter Olympics twice (1928 and 1948), solidifying its reputation as a pioneering resort of glamour and sport.  

A Town Where Nature Meets Elegance

St. Moritz blends high-altitude natural beauty with refined urban touches. Elegant promenades, boutiques, art galleries, and refined cafes line the street, all set against dramatic mountain vistas. In winter, the frozen lake becomes a stage for horse racing, polo, cricket, and other daring events that turn the ice into a playground for the adventurous. 

Sports, Recreation & Alpine Culture

For many, St. Moritz is synonymous with world-class winter sport. Skiers and snowboarders traverse an extensive network of pistes. The town also offers sideline thrills like tobogganing on historic ice runs, winter hiking, and icy lake activities.   In summer, the mountains open for hiking, mountain biking, sailing, and high-altitude training.

A Symbol of Exclusive Alpine Living

What sets St. Moritz apart is its combination of natural majesty and privilege. It has long been a magnet for fashion, art, high society, and culture. It defines not just a ski destination but a lifestyle, and it continues to draw celebrities, aesthetes, and connoisseurs from around the world